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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,964 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

SC

Mar 21, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

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2526 - 2550 of 7,194 Reviews for Foundations of Digital Marketing and E-commerce

By Daniyal P

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Feb 27, 2023

This is a Excellence course of Digital Marketing and E-commerce.

By ss s

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Nov 22, 2022

Basics of Digital marketing were taught very well. Thanks a lot!

By Ndudi M M

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Nov 10, 2022

The course is Fulfilling, Educative, Instructive, and Provoking.

By abid r

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Oct 29, 2022

I really enjoyed the course and i am very excited to learn more

By Tadevosyan L A

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Oct 23, 2022

Thank you for an amazing opportunity !!!! I love those courses.

By Abdul M A

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Oct 18, 2022

Course is more informative and powerful for developing skillset

By abdalla o

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Oct 18, 2022

it's a helpful and amasing course i appriciate all the partners

By Manish C

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Sep 30, 2022

Very good course to understand the basics of digital marketing.

By Emefa V

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Sep 26, 2022

A great foundation course. Gained a lot of insightful knowledge.

By Uday K

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Sep 15, 2022

Good Course for Students to get introduced to digital Marketing

By Rajnish

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Sep 7, 2022

This course will help me know every aspect of digital marketing.

By Anete R

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Aug 8, 2022

Very detailed, well planned course. I enjoyed every part of it!

By Alina I R R

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Jul 11, 2022

This was an amazing and vert well explained course for begginers

By Valeria T C

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Aug 11, 2025

Excellent information and I feel really engage with each module

By YOUSEF A

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Jul 7, 2025

من افضل الدورات التي تقدم شرح وتبسيط وأساس قوي جدا لبداية رحلتك

By Emilia S C

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Jun 18, 2025

Empece aplicar las bases del curso, sin duda son de mucha ayuda

By Omar E

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May 2, 2025

It is a nice course, and i have benefited from it a lot of inf.

By Talha A

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Jan 21, 2025

Its been really great experience and learning. Thanks to Google

By We R T 4

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Aug 21, 2024

A helpful course with all the basic terms useful for marketing!

By Ángel O

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Aug 8, 2024

I learned a lot of new things that i'll apply to my future jobs

By Trần N L

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Jul 1, 2024

Informative and down to earth with tips and practical knowledge

By vishal s

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May 5, 2024

This course gives a insightful info about the Digital marketing

By tayyaba S

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Jan 14, 2024

Best platform to boost your knowledge and level up your skills!

By Tejaswini V P

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Nov 8, 2023

I love this course.. because improve my digital marketing skill