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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,964 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

SC

Mar 21, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

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4301 - 4325 of 7,194 Reviews for Foundations of Digital Marketing and E-commerce

By Zain E

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Oct 4, 2022

teaching method good

By Prajakta A

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Sep 22, 2022

Extremely insightful!

By Jun L

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Jun 15, 2022

It's fun and simple.

By Francesco P

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Jan 29, 2026

comprehensive, nice!

By Sandra S

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Jan 7, 2026

Muito Interessante !

By Oséias S G

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Aug 30, 2025

Excelente didática!!

By Tzvika F

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Aug 21, 2025

Excellent experience

By Correa R V

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Aug 11, 2025

Excelente! Me atarpa

By Chloé T

•

Jun 19, 2025

Bases très complètes

By Anjal K K K

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May 17, 2025

it s really helpfull

By Kamal D Y

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May 4, 2025

very good experience

By sidra s

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Apr 23, 2025

Excellent experience

By Toufikul I

•

Apr 10, 2025

Excellent trainers !

By Annie C

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Dec 12, 2024

Useful and relevant!

By Syed K R Z

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Nov 23, 2024

Wow Great Experience

By Kinza A

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Nov 20, 2024

The best course ever

By Md A H R

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Nov 15, 2024

It was a nice course

By ali m

•

Oct 18, 2024

Wonderful eye opener

By Priyanshi M

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Aug 13, 2024

Very helpful course!

By Matematika H

•

Aug 5, 2024

Bagus dan bermanfaat

By Nguyễn B L

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Aug 1, 2024

perfect, love Google

By Furkan

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Jun 21, 2024

absolutely worth it.

By Lucila G

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Jun 11, 2024

I really enjoyed it!

By Ahmed A

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Jun 3, 2024

this was a great one

By Soumya P

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Mar 21, 2024

good and interesting