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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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7076 - 7100 of 7,115 Reviews for Foundations of Digital Marketing and E-commerce

By ROYA H

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Jul 31, 2025

No sertifikat kurs basarili ?? Her biri tamamlanib

By cindy v

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Jun 13, 2023

Did not show me the rest of the courses this fraud

By Luis A G E

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Jul 10, 2025

deberian proporcionar todos los temas en un pdf

By Anibal C

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Aug 22, 2025

Ya no me gusta el curso me queda dar de baja

By AYLIN T V A

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Aug 13, 2025

Me pide una computadora y no cuento con eso

By Matthew B

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Jun 11, 2024

Outdated content - would not recommend.

By Bharti

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May 10, 2025

Not receiving my Coursera certificate

By ELIAS M C D

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Sep 20, 2025

no me dio mi certificado jode mucho

By Ayushi S ( 2

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Apr 14, 2025

I HAVE NOT RECIVED THE CERTIFICATE

By RAFAELA A D A

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Apr 16, 2025

Deveria ser em língua portuguesa.

By harsh b

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Nov 17, 2024

Way too much unnecessary content.

By Ricardo S

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Dec 16, 2025

Muy costoso para algo tan básico

By Márcio S d S F

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Jul 23, 2025

Conteúdo de difícil assimilação.

By NITHIYA S P M P

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Jun 27, 2025

I not received the certificate

By OLUWAKEMI O

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Mar 18, 2025

It was a great course to learn

By Nagaraj B

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Oct 21, 2024

nothing more in depth concepts

By ROSSE M M C

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Jul 31, 2025

Ya es muy largo y me cansa ;(

By Vanshika h

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Jun 20, 2025

i didn't got my certificate

By Sandile

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Mar 10, 2025

Can’t access my certificate

By 011 อ น

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Nov 6, 2025

ไม่ให้เกียรติบัตรกูไอเวร

By RUTH S L M

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Oct 13, 2025

El peor curso de mi vida

By Pavan A

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Jul 12, 2025

Not getting certificate

By Sugirbekov A

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Apr 26, 2025

where's my certificate?

By อรุณศรี ต

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Nov 17, 2025

เธอไม่ให้ใบรับรองเรา