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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,857 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

AS

Oct 12, 2019

As a fundamental course in market research and consumer behavior, the course covers major areas that come under research and consumer behavior. I find the flow of the course interesting.

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

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426 - 450 of 1,049 Reviews for Market Research and Consumer Behavior

By Popoola M O

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Jun 28, 2020

Great learning avenue

By Nijat A G

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May 8, 2020

Bu çox mükəmməldir :)

By Sibikumaravel M

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Apr 19, 2020

gained some knowledge

By Theint T T

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Jul 22, 2025

this course is great

By Adit J

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Oct 25, 2024

It was fantastic....

By Michelle M

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Aug 25, 2021

easy to understand!

By Shubham S

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Nov 7, 2020

Very well explained.

By AMAN K S

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Sep 2, 2020

Couserera is amazing

By Dr. R

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Jun 20, 2020

Very Good Experience

By Shams S

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May 8, 2020

That's a good course

By David B

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Apr 27, 2023

amazing information

By Yael M E A

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Jun 2, 2022

Excelentes temas...

By GOLUGULA S P S 1

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Sep 26, 2021

had a good learning

By Amarnath R

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Jun 4, 2020

excellent questions

By RANIT B

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Apr 6, 2020

Got to learn a lot.

By Catherine R M

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Nov 17, 2020

Wonderful material

By Heshani T

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Sep 12, 2020

excellent teaching

By JAYA J

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Aug 13, 2020

AWESOME EXPERIENCE

By Sahu k h p

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Jul 22, 2020

Very useful course

By Visagan N

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Jun 12, 2020

very good insights

By Анастасия Т

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Dec 24, 2018

I totally like it!

By Chongtao P

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May 13, 2017

good course indead

By Asjed K J

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Nov 26, 2021

very nice course

By Siddharth G

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Oct 9, 2020

Excellent Course.

By Vignesh M

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Sep 28, 2020

Excellent Course!