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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,857 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

AS

Oct 12, 2019

As a fundamental course in market research and consumer behavior, the course covers major areas that come under research and consumer behavior. I find the flow of the course interesting.

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

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251 - 275 of 1,049 Reviews for Market Research and Consumer Behavior

By Kiran K

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Mar 23, 2019

Good & detailed explanation of each and every concept.

By Ahmad S

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Feb 14, 2022

Great courses, Thank you very much Prof. Shameek Sinha

By Kehinde D

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May 10, 2020

I had an insightful learning session with this course.

By Nourhane e

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Apr 30, 2020

so helpful i will keep learning through this platform.

By Shwetashree V

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Jun 13, 2019

THIIS IS THE BEST COURSE AND GAINED A LOT OF KNOWLEDGE

By Huynh M T

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Jul 16, 2018

so useful for my own practice! Thanks alot! Keep it up

By POTHI P C

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Jun 23, 2020

It's very useful one. Upgrade our research knowledge.

By Dr. V V V

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Jun 18, 2020

Thank you..Very clearly explained with good examples.

By Melih T

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May 31, 2020

Very Clear And Effective thank you Professor Shameek.

By vibha v

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Apr 22, 2020

I learnt a lot of facts about marketing in a fun way!

By Tamta K

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Feb 23, 2020

Thanks I just learned some new and revised old skills

By KANISHKAR C

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Aug 6, 2020

This useful for learn and management related for use

By Ronika B

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Jun 24, 2019

KUDDOS to the minds behind this and the instructors.

By Muhammad U F

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Apr 6, 2019

it's nice and the practical video is very beneficial

By Guzal M

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Jun 3, 2018

Pure basics but very well explained by the professor

By Ayush B

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May 9, 2018

Very well thought out. Enjoyed the course very much.

By Savdar I

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Mar 7, 2018

Highly recommended if you're a startup entrepreneur.

By Sundus R

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Oct 6, 2023

Thanks for your great knowledge, and this platform.

By Lidya F

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Sep 9, 2020

very interactive and easy to understand. thank you!

By fidan v

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Jul 1, 2020

this course was very valuable and beneficial for me

By Nowsheen M R (

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Jun 21, 2020

Has helped me to enrich my knowledge in this field.

By ASWIN U

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May 20, 2020

I feel its very nformative and helpful for everyone

By Zora B

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May 14, 2020

Brilliant course. Very informative and interesting.

By Susanta K

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Dec 28, 2020

Excellent to attend the course. lots of learnings.

By Dr V G

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Jun 7, 2020

Revived and refined my knowledge after a long time