Coursera

Creative Content Creation Toolkit Specialization

Coursera

Creative Content Creation Toolkit Specialization

AI-Enhanced Marketing Content Design. Create professional marketing visuals using Canva, generative AI tools, and automation workflows.

Rudi Hinds
Jordan Wilson
Starweaver

Instructors: Rudi Hinds

Included with Coursera Plus

Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Design professional marketing content using Canva's core features, templates, and visual design principles.

  • Integrate generative AI tools like ChatGPT and Canva Magic Studio to enhance creativity and efficiency.

  • Create and automate multi-platform social media campaigns with videos, graphics, and AI-generated scripts.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

January 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Coursera

Specialization - 10 course series

What you'll learn

Skills you'll gain

Category: ChatGPT
Category: Operational Efficiency
Category: Responsible AI
Category: Generative AI
Category: Marketing Design
Category: Copywriting
Category: Content Marketing
Category: AI Enablement
Category: Content Creation
Category: Prompt Engineering
Category: MarTech
Category: Marketing Materials
Category: Marketing Strategies

What you'll learn

Skills you'll gain

Category: Branding
Category: Content Creation
Category: Canva (Software)
Category: Animations
Category: Storytelling
Category: Video Production
Category: Video Editing
Category: Data Import/Export
Category: Drive Engagement
Category: Digital Content
Category: Marketing Materials
Category: Multimedia
Category: Typography
Canva Design Fundamentals

Canva Design Fundamentals

Course 3 3 hours

What you'll learn

Skills you'll gain

Category: Typography
Category: Canva (Software)
Category: Layout Design
Category: Graphic and Visual Design
Category: Design Elements And Principles
Category: File Management
Category: Design

What you'll learn

Skills you'll gain

Category: Animations
Category: Content Creation
Category: Canva (Software)
Category: Social Media Content
Category: Marketing Design
Category: Branding
Category: Social Media Marketing
Category: Graphic Design
Category: Social Media
Category: Social Media Campaigns
Category: Advertising Campaigns
Category: Content Strategy
Category: Instagram
Category: Social Media Strategy
Category: Drive Engagement
Category: Style Guides

What you'll learn

Skills you'll gain

Category: AI Workflows
Category: Ethical Standards And Conduct
Category: AI Enablement
Category: Prompt Engineering
Category: Creative Design
Category: Quality Control
Category: Canva (Software)
Category: Ideation
Category: Content Creation
Category: Generative AI

What you'll learn

  • Review the foundational concepts of Generative AI and its transformative impact on content creation.

  • Ideate and brainstorm using Google Bard, and draft compelling advertisement scripts with ChatGPT.

  • Visualize and create content using Bing Chat,Midjourney, and Runway.

  • Integrate and enhance content with voiceovers using Eleven Labs.

Skills you'll gain

Category: Generative AI
Category: ChatGPT
Category: Content Creation
Category: Advertising
Category: Responsible AI
Category: Advertising Campaigns
Category: Creativity
Category: Prompt Engineering
Category: Artificial Intelligence
Category: Data Ethics
Category: Video Editing

What you'll learn

  • You will discover the features of Prezi

  • You will be able to create content for your social networks quickly and easily

Skills you'll gain

Category: Instagram
Category: Social Media Content
Category: Facebook
Category: LinkedIn
Category: Content Creation
Category: Social Media Marketing
Category: Digital Marketing
Category: Presentations
Category: Graphic Design
Category: Social Media
Category: Content Marketing

What you'll learn

  • You will have all the basic skills to create videos for your website using Canva

  • You will be able to share your videos directly on your website

Skills you'll gain

Category: Video Editing
Category: Video Production
Category: Web Design
Category: Graphic Design
Category: Team Oriented
Category: Presentations
Category: Storytelling
Category: Web Content
Category: Company, Product, and Service Knowledge
Category: Product Demonstration
Category: Marketing Materials
Category: Data Visualization
Category: Content Marketing

What you'll learn

  • Understand the fundamentals of setting up and connecting RSS feeds in Make.com to automate content retrieval from various sources.

  • Implement AI-based content analysis and enhancement techniques using Perplexity and ChatGPT.

  • Integrate various automation tools, including Airtable for data management and Google Docs for output storage.

Skills you'll gain

Category: ChatGPT
Category: Make.com
Category: Content Creation
Category: Social Media
Category: Data Management
Category: Social Media Content
Category: Social Media Marketing
Category: AI Workflows
Category: Social Media Strategy
Category: Content Management
Category: Workflow Management
Category: Google Docs
Category: Instagram
Category: Artificial Intelligence

What you'll learn

  • Generate targeted social media content: create personalized social media content tailored to different audience segments.

  • Design visually appealing social media posts: use generative AI to craft engaging visuals that complement their social media posts.

  • Analyze and refine content: measure engagement and adjust their content strategy based on performance data

Skills you'll gain

Category: Content Strategy
Category: Storytelling
Category: Content Creation
Category: Social Media Content
Category: ChatGPT
Category: Target Audience
Category: Copywriting
Category: Drive Engagement
Category: Market Research
Category: Social Media Strategy
Category: Prompt Engineering
Category: Social Media Campaigns
Category: Social Media Marketing
Category: Content Performance Analysis

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Rudi Hinds
41 Courses 86,648 learners
Jordan Wilson
Coursera
1 Course 17,494 learners
Starweaver
Coursera
535 Courses 967,953 learners

Offered by

Coursera

You might also like

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions