![[Featured Image] Two employees discuss their company’s social media content strategy.](https://images.ctfassets.net/wp1lcwdav1p1/4rf6irBDTlNoehVTev9wLF/ea63b1515829ee3548c0cd96790c4efa/GettyImages-1436825327.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
Social Media Content Strategy: How to Build a Successful Plan in 8 Steps
Discover the steps needed to build an effective social media strategy to support your business goals, increase brand awareness, and encourage customer engagement.
April 24, 2025
Article

![[Featured Image] A professional asking a job candidate recruiter interview questions during an interview for a recruiting role.](https://images.ctfassets.net/wp1lcwdav1p1/VluhSInlUtVwJxlfcFg96/82b96ccbca66a2875ad4b234aaeccff6/GettyImages-1424986824.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A smiling marketing strategist researches the different types of email marketing on her computer in a sunny home office.](https://images.ctfassets.net/wp1lcwdav1p1/7vOxJAjHk2WfYCiDDkNbSZ/a19160314469ecfd382f4ca83a0ef82c/GettyImages-674008792.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)



![[FEATURED IMAGE] A content creator wearing headphones records a podcast into a microphone in front of their laptop computer.](https://images.ctfassets.net/wp1lcwdav1p1/49WvIx0O6onAvDfOZqez31/9dcdf56c79ee447efe2b7510a6104d50/GettyImages-2035047212__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] An analyst with financial analyst certification credentials works from their home office, participating in a virtual meeting with financial charts displayed on the computer screen.](https://images.ctfassets.net/wp1lcwdav1p1/3o1SxSVpruyazqV7SWno1V/6350781999a989ded532f99486b3ae8d/GettyImages-1311282166.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[FEATURED IMAGE] A smiling email marketing professional types on their laptop computer in an office.](https://images.ctfassets.net/wp1lcwdav1p1/6UPSCxEpvuiPHYhJsS7ETO/36e6ef25117da9ea034c8037424f2b2b/GettyImages-1339731921.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] After providing an impressive digital content creator resume, a newly-hired digital content creator interacts remotely with their team on a laptop with lighting and recording equipment nearby.](https://images.ctfassets.net/wp1lcwdav1p1/oEJPs6hcrNBzJp2CCnfyN/2af2d91530528341d1c57cc1f5febb6b/GettyImages-2035047212.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A team of financial analysts at a table discussing the latest business performance insights.](https://images.ctfassets.net/wp1lcwdav1p1/4hbeWGPpgJskyMSJlLVHAv/dcb51666dcf0536dc7fd69dc206ff25a/GettyImages-1199952779.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
