![[Featured Image] A happy growth marketer and her team discuss their growth marketing strategy as they look over data on paper and a computer screen.](https://images.ctfassets.net/wp1lcwdav1p1/5NHyWVscd0idBCkcCMvtI1/a0f96e73d00c7fdfd7da07e323d70428/GettyImages-518468284.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Growth Marketing?
Discover how to tap into the potential of growth marketing and go beyond traditional campaigns to analyze customer data at every stage of the sales funnel. Plus, learn about how to pursue a career as a growth marketing manager.
October 17, 2024
Article

![[Featured Image] A marketer stands in front of a white board demonstrating the differences between marketing and advertising plans for a product launch.](https://images.ctfassets.net/wp1lcwdav1p1/1NvMrJEItrMRAWxfQPSbR1/7c1466479d52bef6bf44de0ff429253d/GettyImages-919447650.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] An SaaS marketing saleswoman demonstrates an SaaS program to a medical professional on a laptop in a hospital setting.](https://images.ctfassets.net/wp1lcwdav1p1/73vt1eIy41aMOkuAJKcJUz/fa997084b24053389f78e759f677f1aa/GettyImages-124205126.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)


![[Featured Image] A person looks at their phone and smiles as they assess the effectiveness of their Facebook advertising campaign.](https://images.ctfassets.net/wp1lcwdav1p1/4bvlZADYboVCMF7BaXO7Sy/5ceb650b803fa02653680e5e1f6bb3ec/GettyImages-587808326.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A digital marketing specialist wearing a white blouse sits at her laptop in a modern office setting.](https://images.ctfassets.net/wp1lcwdav1p1/6z4nTOk4mJkffxRCT5Rr52/7c99f9d258ae8a6044016730e2db56e2/GettyImages-637138802.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Two professionals exchange contact information after meeting at a networking event designed to help everyone increase their social capital.](https://images.ctfassets.net/wp1lcwdav1p1/2PVE45CimaEsU9pS0gEcO7/dff4a288c25e7617efba3ef9f02ba320/GettyImages-1456857560.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A young marketing professional studies for their Google Ads certification on a tablet.](https://images.ctfassets.net/wp1lcwdav1p1/AfoA85MQQOkYunExnmwbI/bc263f4a169151d627979729e977e887/GettyImages-1633272411.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] An email marketing specialist sits at their desk in her office, looking at their laptop to participate in a video meeting with colleagues.](https://images.ctfassets.net/wp1lcwdav1p1/YRuWRqexC3yJRo1au6N15/94709fb0ea6bf30d5c7051b4aa1cc62f/GettyImages-1322139123.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A person is reading the label of a fire extinguisher, which is considered an unsought product.](https://images.ctfassets.net/wp1lcwdav1p1/zid13DFq3YT0ah7zHzTeD/a46157e05b68c7cf358da57d9e2fdd1c/GettyImages-884779078.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A laughing marketing specialist presents to other businesspeople in a conference room, using a large flip pad on an easel.](https://images.ctfassets.net/wp1lcwdav1p1/1GKgc4xBhgUhQ1T2dxe7Dz/3fcefb216f05dc9cf98965143413015c/GettyImages-691047369.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A smiling social media coordinator stands with his team in a conference room discussing the company's social media strategy.](https://images.ctfassets.net/wp1lcwdav1p1/2XHzb0AfOZJiLYrMWjW410/e242a9d0d79e1f0fa3d8bc1da78c4a68/GettyImages-982403996.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A smiling social media manager writes on a whiteboard while his team of colleagues looks on in the background.](https://images.ctfassets.net/wp1lcwdav1p1/4nUn47tOjFHHJhX38HPY4j/8ed076816e3f97795758e8ae4666da80/GettyImages-863553004.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
