Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.
Skills you'll gain: Vibrations, Test Engineering, Product Testing, Performance Testing, Human Factors, Engineering Analysis, Digital Signal Processing, Laboratory Testing, Scientific Visualization, Data Integration, Root Cause Analysis
Intermediate · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Influencing, Persuasive Communication, Leadership, Motivational Skills, Communication, Behavior Management, Negotiation, Overcoming Obstacles
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Automation, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Web Analytics, Customer Acquisition Management, Marketing Operations, Marketing Effectiveness, Social Media, Branding, Performance Analysis, Social Media Management, Brand Management, Business Metrics, Data Capture, Market Research
Beginner · Course · 1 - 4 Weeks

Stanford University
Skills you'll gain: Social Network Analysis, Network Analysis, Social Sciences, Sociology, Socioeconomics, Economics, Policy, and Social Studies, Game Theory, Behavioral Economics, Mathematical Modeling, Statistical Modeling, Markov Model, Bayesian Statistics, Probability Distribution, Probability, Simulations
Advanced · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Control Systems, Process Control, Machine Controls, Engineering, Scientific, and Technical Instruments, Embedded Systems, Electronic Hardware, Embedded Software, Automation Engineering, Hardware Design, Electronics Engineering, Manufacturing Processes, Basic Electrical Systems, Electronic Systems, Electronics, Electrical Systems, Electrical and Computer Engineering, Electronic Components, Power Electronics, Three-Phase, Torque (Physics)
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Mechanical Engineering, Thermal Management, Engineering, Energy and Utilities, Physics, Engineering Analysis, Systems Of Measurement, Physical Science, Process Analysis, Environmental Issue
Beginner · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Negotiation, Game Theory, Conflict Management, Behavioral Economics, Psychology, Decision Making, Communication, Cultural Sensitivity, Influencing, Ethical Standards And Conduct, Social Justice, Empathy & Emotional Intelligence
Beginner · Course · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: Goal Setting, Empathy & Emotional Intelligence, Emotional Intelligence, Smart Goals, Personal Development, Overcoming Obstacles, Productivity, Positive Behavior Support, Optimism, Self-Awareness, Self-Motivation, Growth Mindedness, Cognitive flexibility, Psychology, Creativity, Curiosity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Dashboard, Surveys, Newsletters, Search Engine Optimization, Marketing Budgets, Email Automation, Marketing Analytics, Marketing Automation, Spreadsheet Software, Web Analytics, Email Marketing, Content Marketing, Performance Reporting, Social Media Management, Google Analytics, Collaborative Software, Lead Generation, Pivot Tables And Charts, Business Intelligence
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Database Design, .NET Framework, C# (Programming Language), Data Validation, Microsoft SQL Servers, Databases, Software Testing, Application Development, Event-Driven Programming, Microsoft Visual Studio, User Interface (UI), Debugging
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Data Collection, Marketing, Analytical Skills, Data Analysis, Market Research, Quantitative Research, Analytics, Customer Insights, Brand Strategy, Data-Driven Decision-Making, Market Data, Consumer Behaviour, Statistical Analysis
Mixed · Course · 1 - 3 Months