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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,356 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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176 - 200 of 722 Reviews for Digital Marketing Analytics in Practice

By Taferant K

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Nov 9, 2015

It was very interesting to understand more the analytic and now this part of my business.

By Nadia P

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Oct 24, 2020

Thank you so much to Kevin Hartman and the Coursera Team. Digital Marketing demystified!

By Golam M M A

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Jun 22, 2020

Great course! I find the course material very helpful to explore data analytics better.

By Joe F

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Jul 9, 2018

This was an extremely interesting class and Professor Hartman was absolutely fantastic!

By Amilcar J L R

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May 28, 2021

Excellent introduction to data analysis and very good references and support readings.

By Salma A

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May 21, 2019

its really interesting to get involved in this course. its very useful to me.

Thank you

By Gustavo A P

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Nov 16, 2020

Great insights of Marketing Analytics and its practical application and implications!

By Mauricio P

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May 25, 2017

Great content material. Presenter was very engaging and visual aids were on the spot.

By Halide V

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Mar 13, 2021

It was so great to take this course! I have learned a lot about marketing analytics!

By Tanjim R

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Jun 30, 2020

Fantastic course, great distribution of content, and an amazing teacher. Thank you.

By Roshen S

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Apr 27, 2016

Great content and well presented by the lecturer connecting to the previous module.

By Rumanti D P

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Nov 22, 2020

very well delivered, course materials and topics are updated, i am very satisfied!

By Cristhian S M A

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Apr 30, 2021

Great material, videos, reading... etc.

Thanks to all the team behind this course!

By Mialy A

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Sep 17, 2017

Really impacting and a lot of powerfull clues explaining by the professor Hartman

By Hadeer E

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Jan 5, 2024

tremendously useful course and a geniues instructor, highly recommended course.

By UDAY P

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May 15, 2020

excellent content, gave competent insights about the digital analytics and world

By Andres P

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Jul 9, 2018

This is an amazing course! I like every course in this specialization until now.

By Sabrina W

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Dec 11, 2016

Very good course, give a practical knowledge about digital marketing analytics !

By Hiroany D V C F

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Jun 11, 2020

very good course, the instructor very organized in his explanations, I liked it

By Gopakumar V S

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Nov 12, 2017

It is very helpful more the beginners, to know the basics of digital marketing.

By Fausto O

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Nov 22, 2016

Great content! With great teacher and great articles. Loved Avinash's articles!

By Madhu M

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Jun 5, 2017

Great Course Great Insights. A must to get a better grip at Digital marketing.

By Andrea R

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May 4, 2016

Excellent! The way the Professor explains the opics is very clear and engaging

By Gabriel N O

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Nov 16, 2018

Great Course !! Analytic tools , processes and practices very well explained.

By Amr A

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Nov 28, 2016

Very good material, it added to my knowledge for sure, I recommend taking it.