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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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5451 - 5475 of 7,117 Reviews for Foundations of Digital Marketing and E-commerce

By Md T I

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Aug 8, 2022

very cool

By Raushan K

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Aug 6, 2022

very good

By Abhishek K

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Aug 3, 2022

Excellent

By YENNY A G G

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Aug 1, 2022

excelente

By Sharwin D

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Aug 1, 2022

excellent

By arun m

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Aug 1, 2022

Very good

By SANKALP B D

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Jul 20, 2022

beautiful

By P.lakshmi n 1

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Jun 25, 2022

goodintro

By Hussein M M K

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Jun 24, 2022

EXCELLENT

By Ronald C

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Jun 19, 2022

Excellent

By Thiago H

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Jun 17, 2022

Perfeito!

By Jawad A

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May 24, 2022

excellent

By khyati r

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May 24, 2022

excellent

By Shaan A

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Dec 8, 2025

Perfect!

By noor s

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Nov 25, 2025

Too good

By Jorge A c c

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Oct 24, 2025

exelente

By janeth c

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Sep 29, 2025

Exigente

By Ngoc P

•

Sep 4, 2025

loved it

By BLASIDA D M

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Aug 2, 2025

Me gusta

By Jenil k

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Aug 2, 2025

good one

By Alejandro A

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Aug 1, 2025

Hermoso!

By Maheraj S

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Jul 5, 2025

Helpfull

By ISADORA P G

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May 18, 2025

perfeito

By Tiago m

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May 10, 2025

perfeito

By ALBERTO I

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Apr 18, 2025

Muy bien