Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

Filter by:

5701 - 5725 of 7,117 Reviews for Foundations of Digital Marketing and E-commerce

By Gs Z

•

Dec 27, 2022

superb

By Muhammad S

•

Nov 27, 2022

Thanks

By Ayze Y

•

Sep 28, 2022

great

By Jude I

•

Sep 20, 2022

Great

By Paula T

•

Aug 10, 2022

great

By Shakhriyor M N

•

Jul 9, 2022

Great

By Arabel K M

•

Jun 19, 2022

great

By Jamie M

•

Dec 16, 2025

GREAT

By Fabrizio A T

•

Dec 8, 2025

nice.

By Restu I H G

•

Dec 3, 2025

keren

By ANAIRAM G R

•

Nov 9, 2025

BUENO

By SAMIRA M D A

•

Oct 28, 2025

otima

By Barbara P

•

Oct 26, 2025

Super

By IASMIM B D S

•

Oct 15, 2025

legal

By Hamad D

•

Oct 11, 2025

Great

By Mubarak H H M

•

Oct 8, 2025

Great

By ADRIANA L Z

•

Sep 29, 2025

Bueno

By Mohammed M

•

Sep 8, 2025

ممتاز

By Aniellen

•

Sep 5, 2025

otimo

By Frichan B C

•

Sep 1, 2025

bagus

By Faizan H

•

Jul 21, 2025

great

By TANIA F E F

•

Jul 9, 2025

Buena

By عبدالوهاب ر

•

Jul 9, 2025

ممتاز

By JUAN L F R

•

Jul 9, 2025

buena

By FRANCISCO A D O S

•

May 14, 2025

ótimo