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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,964 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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6426 - 6450 of 7,193 Reviews for Foundations of Digital Marketing and E-commerce

By Robert W

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Jun 15, 2023

Great course and a wonderful community! I just wish there was more hands-on experience in portfolio development.

By Jasmine N A Y

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Mar 28, 2023

Good if you are new to the digital marketing world. Materials are explained from the very basics to the details.

By jose j

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Aug 8, 2025

Muy bueno pero tuve varios problemas con la traducción mas que nada ala hora de las pruebas calificadas Gracias

By Rosella K

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Oct 26, 2024

Title of courses are great but the information and knowledge insight the course is not what we expect to learn.

By Nathaly M

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Oct 5, 2022

So far I am in love with this course, a lot of new terminology and knowledge after week 4 but totally worth it.

By Han

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May 10, 2022

A good basic introduction to digital marketing. The videos and reading materials are informative for beginners.

By Nikol S

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Oct 2, 2024

Great for beginners but for those who already have experiece in digital marketing this would just be a review.

By Mathew J

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Sep 1, 2024

I am super excited and very glad to learning on this platform. It's great nice, fun, engaging and very helpful

By Kareem E

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Nov 10, 2023

Nice course but, it would be more than perfect if there is a lot of practical homeworks and practical examples

By Omar A I

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Dec 5, 2022

Wooow! This really amazing. I learned a lot and I acquired different valued skills. Thanks Coursera and Google

By Sreedhanya K

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Jun 20, 2022

The relationship between digital marketing and branding, and how businesses can leverage both to be successful

By Safiya M

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Jun 26, 2023

The instructors explained concepts and terminologies, using relatable examples, which made it easy to follow.

By BODA M N

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Dec 11, 2022

the course is made in a simple way so that it is very easy to learn and understand by the beginners alsiAlsip

By Kevin K

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Nov 9, 2022

definatley keep it interesting by changing from reading to videos to pop up quizes so you never lose interest

By Jiya S

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Feb 2, 2025

It was a good start as I knew nothing abt digital marketing, it describes abt different terms with examples.

By Kapil S

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Apr 1, 2023

Great structure, simple to understand and a great way to begin your digital marketing and e-commerce journey

By Tomas M

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Jan 17, 2025

excelente curso, bien diseñado y muy completo, el aprendizaje se hace didáctico y es sencillo de entender

By Naila I

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Apr 11, 2023

It was informative and engaging. Hopefully I will see the benefits of this course in my job prospects too.

By Bahadur A T

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Apr 1, 2023

I believe coursera is the best platform which helps me to learn and enrich my skills as well as expertise.

By Edson G

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Mar 24, 2023

I'm still a little confused on some topics but this really helped my gain the beginners knowledge I needed

By Tiago J S S A

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Jan 27, 2023

Information was clara. Videos were engaiging and the quizes create a good interaction and keeps you alert.

By Zeel

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Jul 12, 2023

its an honour to have certified courses with coursera , I've really enjoyed learning with top educators .

By Dante a

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Mar 12, 2025

me gusto demasiado, pero creo que podria ser un poco mas profundo en cuanto a los temas que se tocan uwu

By Jose S O

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Feb 23, 2025

Very informative and professional course, but not so practical in terms of specific strategies and tips.