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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,964 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

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6601 - 6625 of 7,193 Reviews for Foundations of Digital Marketing and E-commerce

By Sawad K

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Nov 2, 2022

Helps to learn new more things about digital marketing

By Sumit N

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Sep 15, 2023

With time it got monotonous but yeah too much better.

By Zainab W

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Feb 25, 2023

Amazing Experience and surprisingly

not boring at all

By Kaustubh M

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Jan 13, 2023

it was my first course on Coursera its really helpful

By Selina P

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Nov 15, 2022

I learned basic conceptions of E-commerce. It's good.

By Muhammad A T

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Jan 13, 2024

awosome iformation for those who are focus on carier

By Yisell R

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Jun 2, 2025

Lo que no me gusta es que la traducción es terrible

By Darwin Y N C

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Mar 18, 2025

Aveces la traduccion no ayuda a entender las clases

By Lou L Y

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Nov 30, 2023

But the last unit is a bit difficult to understand.

By Deepak K N

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Apr 27, 2023

Well-managed course by good teachers or instructors

By Khaliq J

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Feb 4, 2025

It's too large heavy tops but I enjoyed the course

By Siddhanth R

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Nov 18, 2024

decent course for a good kick start with marketing

By Misael B

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Jun 25, 2024

Wish there was a project to do to make a portfolio

By Syeda M G

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Aug 11, 2023

Very well explained and good examination structure

By Janice C

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Jun 29, 2023

I have learned a lot and am excited to learn more!

By Prince B

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Oct 6, 2022

I GOT THE RIGHT KNOWLEDGE I HAVE BEEN DREAMING OF

By June B

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Jul 8, 2022

Pretty good but I feel it could have been shorter.

By Yoama C

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Jan 4, 2026

bien, solo a veces las traducciones eran confusas

By Shyam H S

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Dec 16, 2024

some i felt like new and some like already i knew

By Gopsss

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Sep 4, 2024

Your teaching is really great Easy to understand

By Mayank S

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Jul 15, 2024

The course is very informative and to the point .

By Kushal P

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Oct 13, 2022

Very detailed course. Could be more interesting.

By Ahmed Y

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Sep 20, 2022

very good introcudtion fot the digital marketing

By Vanshika K

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Oct 1, 2023

Should add more practical work to this course !!

By Aizan A

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Aug 31, 2023

Truely for those who want to start from scratch.