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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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6801 - 6825 of 7,115 Reviews for Foundations of Digital Marketing and E-commerce

By WW W

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Jan 20, 2025

Very Good

By FRANCISCO J C R

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Aug 4, 2024

Muito bom

By Masrur R P

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Jul 14, 2024

Very Good

By Plaban M

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Apr 13, 2024

very good

By Rakesh S

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Nov 23, 2023

very good

By KOVVURU D V

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Nov 7, 2023

excellent

By AMAN K

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Oct 21, 2023

excellent

By Aremu B

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Oct 14, 2023

it's fine

By T Q T

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Jun 5, 2023

very good

By [email protected]

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Apr 9, 2023

Very good

By Samuel S

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Mar 29, 2023

Thank you

By DHANASEENUVASAN D

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Dec 19, 2022

excellent

By Dolitey E

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Dec 5, 2022

Excellent

By A.Lavanya

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Nov 21, 2022

it's good

By Asma N

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Sep 22, 2022

Excelent

By Mostafa R

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May 30, 2022

very good

By Amr Z

•

Mar 24, 2025

Great 👍

By Junjunali P

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Oct 18, 2024

its good

By Richar R N

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Oct 1, 2024

exelente

By Arvind K

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Nov 28, 2023

Nice one

By Trisha V

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Jul 2, 2023

was good

By Suhaib v

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Oct 23, 2022

usefull

By sandla p

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Jun 6, 2025

usefull

By Jassem A

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Mar 10, 2025

Amazing