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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,964 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AG

Jun 19, 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

JG

Sep 9, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

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2201 - 2225 of 7,194 Reviews for Foundations of Digital Marketing and E-commerce

By Pavel S

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Sep 20, 2022

Thanks for huge useful information about Digital Marketing and E-commerce.

By Yogyata K

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Sep 12, 2022

it truly include cluster of knowledge about foundation of digital marketing

By kayode p

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Aug 29, 2022

So far i couldnt ask for a more condusive and detailed laerning experience.

By Aniket k

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Jul 28, 2022

It was very helpful for understanding the foudations of Digital Marketing.

By gb S

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Jul 7, 2022

It was a wonderful journey. Had the pleasure of learning alot of knowledge.

By Triniese

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May 28, 2022

Awesome job Google and Coursera. So far this course has taught me so much!!

By MABEL V D

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Jan 15, 2026

Me encantó y con este primer curso sé que quiero cien por ciento marketing

By Tiaan S

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Jan 2, 2026

Awesome way to establish a foundation in Digital Marketing and E-Commerce!

By Anil k C

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Aug 3, 2025

feeling excited that I am picking reasonable insight of Digital Marketing.

By Hussein

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Dec 19, 2024

Best instructor, and a ever best, friendly learning materials and methods.

By Mohammad T

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Nov 24, 2024

It was so good. I learnt so much. Lots of Thanks to Coursera and Google...

By Petter C

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Sep 2, 2024

Una experiencia enriquecedora con información clara y de fácil comprensión

By Kalevi R

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Jun 25, 2024

Great foundations course! It was a good intro for me to know what to learn

By Muhammad U

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May 31, 2024

This is a great learning resource I got a lot of knowledge in this course.

By Keyven

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Mar 25, 2024

Super beginner friendly and I loved the way the information was presented.

By Robel T

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Jan 17, 2024

I'm absolutely thrilled that I made the decision to enroll in this course.

By Adekunle A

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Aug 12, 2023

Great teamwork...

Please I would love to know if I could get remote work?

By Mechmet S

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Jul 1, 2023

Really helpful content for establish the foundations of digital marketing.

By Lana A

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Jun 13, 2023

Brilliant. Informative and easy to "digest". Great as a foundation course.

By Miriam R A M

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May 10, 2023

Well organized content. The diverse exercises keep my curiosity always up.

By Jordi B

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Apr 26, 2023

Great basic overview to understand digital marketing and ecom fundamentals

By Fariha m

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Apr 18, 2023

An outstanding learning environment with useful materials. I recommend it.

By MO

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Mar 24, 2023

This was a very thorough introduction to digital marketing and e-commerce.

By Reesa K

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Jan 18, 2023

Very informative. Very easy to understand and love the bite-size approach!

By Dylan K

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Dec 20, 2022

Engaging and likeable presenters, and good foundational material to learn.