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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,250 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

OH

Nov 29, 2019

The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports

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1476 - 1484 of 1,484 Reviews for Management of Fashion and Luxury Companies

By Irina G

Jan 8, 2017

Довольно простой

By Cajetan M L

Oct 6, 2019

Very basic.

By Shubham m

Jun 18, 2020

ok

By Bruce C

Jun 14, 2022

this course is terrible. the lectures are all over the place and the quizzes seem to be bot questions and answers that dont make any sense. i.e. answers aren't really clear and are just random sentences pulled from the lecture which are unrelated to the question. . there is also no feedback so you don't know where you went wrong. info is useful and the university is well known. i do recommend it despite the complaints. grazie mille.

By Yuta K

Apr 10, 2021

Very vague, inconsistent, some uninteresting topics, poor academic English level were my impressions but fashion industry works just that way. Unpredictable, pretentious and superficial. I was hoping to learn more about the actual business such as how they manage and build fashion brand.

By JS A

Dec 15, 2015

Contents are good and interesting, but speakers' english is so low and bad (pronunciation) that the course becomes almost unpleasant.

By Karolina T

Jan 31, 2025

Way too many time-consuming assignment, not enough real, interesting cases.

By Sekgwane

Aug 28, 2024

No certificate that makes it more of a hobby.