Back to Market Research and Analysis for Tech Industries
Learner Reviews & Feedback for Market Research and Analysis for Tech Industries by University of Colorado Boulder
11 ratings
About the Course
Developing a revolutionary design or product or software often becomes an all-consuming pursuit in industry. Yet, many gifted engineers and technologists are eventually bewildered to discover, only too late, that their innovative product is wholly insufficient. A great design accomplishes nothing if it fails to address critical needs and the only means of aligning those is a deep understanding of the consumer or business customer. Fully 94% of executives admit that their organizations fail to truly understand the customer. They are, strategically, running full-steam in complete darkness.
This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.
Top reviews
NT
Mar 12, 2024
Love this course! Very well structured and awesome real life examples!
SL
Dec 15, 2025
Well-balanced and engaging course. I liked many examples and how the course materials are aligned with them.
Filter by:
1 - 4 of 4 Reviews for Market Research and Analysis for Tech Industries
By Lesme S
•Jan 31, 2026
I really learned a lot in the Market Research and Analysis for Tech Industries class. The course provided practical insights into consumer behavior and data-driven decision-making in technology markets
By Sergiy L
•Dec 15, 2025
Well-balanced and engaging course. I liked many examples and how the course materials are aligned with them.
By Nataliya T
•Mar 13, 2024
Love this course! Very well structured and awesome real life examples!
By Sinan F
•Jan 25, 2026
Many questions are subjective.