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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,857 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

AS

Oct 12, 2019

As a fundamental course in market research and consumer behavior, the course covers major areas that come under research and consumer behavior. I find the flow of the course interesting.

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

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501 - 525 of 1,049 Reviews for Market Research and Consumer Behavior

By Mohamed A

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Jun 1, 2019

Geart course

By Yousef A

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Apr 24, 2019

Great Course

By Lasha T

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Mar 3, 2018

great course

By Fransiscus X

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Oct 30, 2024

good cource

By RAMITA C

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Jan 28, 2022

Good Course

By Satyajit N

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Apr 23, 2021

Good Course

By Raissa M

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Apr 11, 2021

MARAVILHOSO

By MANJUSREE R P

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Dec 25, 2020

Very useful

By Britto K S

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Nov 27, 2020

Good course

By MUNGULA N R

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Nov 18, 2020

GOOD COURSE

By MS. S S

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Sep 4, 2020

very useful

By Aiswarya A

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Aug 28, 2020

good course

By Regita

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Jul 26, 2020

good course

By Haripriya J

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Jun 23, 2020

informative

By K V S R

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May 20, 2020

yes use ful

By Sheikh R S R

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Apr 30, 2020

Amazing one

By LIN Y

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Feb 14, 2020

適合初學者，清楚明瞭。

By Shadman A

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Sep 5, 2019

keep it up!

By Joyleen

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Mar 26, 2019

很系统 有条理 概念化

By diananda

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May 29, 2018

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By Zhenyu W

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Sep 21, 2017

Very useful

By Le N

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Sep 10, 2017

nice course

By ROHAN T

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May 7, 2023

Wonderful.

By Monika M

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Sep 15, 2021

so excited

By Dr. A N

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May 5, 2020

Excellent!