Este curso examina cómo las herramientas digitales, como Internet, los teléfonos inteligentes y la impresión 3D, están revolucionando el mundo de la mercadotecnia al cambiar las funciones y las prácticas de las empresas y de los consumidores. Mercadotecnia en un mundo digital es uno de los cursos más populares en Coursera con más de 250 000 estudiantes y ha recibido la calificación de uno de los Principales 50 MOOC de todos los tiempos de Class Central (https://www.class-central.com/report/top-moocs/).
Mercadotecnia en un mundo digital
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Gain insight into a topic and learn the fundamentals.
4.8
(67 reviews)
Beginner level
No prior experience required
Flexible schedule
3 weeks at 10 hours a week
Learn at your own pace
99%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
En este primer módulo, te familiarizarás con el curso, tu instructor, tus compañeros de clase y nuestro entorno de aprendizaje. En este módulo, aprenderás cómo las herramientas digitales nuevas les están permitiendo a los clientes tener una función más activa en el desarrollo y en la colaboración de los productos.
What's included
10 videos8 readings6 assignments2 peer reviews
En este módulo, aprenderás cómo las herramientas digitales nuevas les están permitiendo a los clientes tener una función más activa en las actividades de promoción.
What's included
8 videos3 readings5 assignments2 peer reviews
En este módulo, aprenderás cómo las herramientas digitales nuevas están cambiando la distribución de productos y revolucionando el escenario minorista.
What's included
8 videos3 readings5 assignments2 peer reviews
En este módulo, aprenderás cómo las herramientas digitales nuevas están permitiendo a los clientes tener un rol más activo en la fijación de los precios que pagan por los productos que compran.
What's included
9 videos4 readings5 assignments2 peer reviews
Instructor
Instructor ratings
5.0 (10 ratings)
Offered by
Explore more from Marketing
- Status: Free Trial
University of Illinois Urbana-Champaign
- Status: Free Trial
University of Illinois Urbana-Champaign
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Learner reviews
4.8
67 reviews
- 5 stars
88.05%
- 4 stars
5.97%
- 3 stars
2.98%
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Showing 3 of 67
MK
4
Reviewed on Jun 14, 2021
buen curso, lo que hay que mejorar es la contestación de alumnos ya que a veces si tarda en obtener para calificar
ES
5
Reviewed on Jun 20, 2024
Excelentes cursos de aprendizaje, quede muy satisfecha con lo que aprendí y pondre en practica en mi vida personal y profesional.
JA
5
Reviewed on Jun 13, 2023
Excelente curso. Gracias por brindar sus conocimientos y fortalecer mis conocimientos profesionales.
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