Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.
Marketing Gerencial
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Gain insight into a topic and learn the fundamentals.
4.8
(2,274 reviews)
Intermediate level
Some related experience required
Flexible schedule
4 hours to complete
Learn at your own pace
98%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
There are 3 modules in this course
What's included
2 videos2 readings2 assignments
What's included
2 videos2 readings2 assignments
What's included
2 videos2 readings2 assignments
Instructor
Instructor ratings
4.7 (363 ratings)
Offered by
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Status: Free TrialUniversity of Virginia Darden School Foundation
Status: Preview
Status: Free Trial
Status: Free TrialCoursera
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Learner reviews
4.8
2,274 reviews
- 5 stars
81.58%
- 4 stars
14.41%
- 3 stars
2.90%
- 2 stars
0.57%
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0.52%
Showing 3 of 2274
NO
5
Reviewed on Jun 11, 2018
Fue una grata experiencia, ya que me permitió reforzar la mayoría de los conceptos de MKT que muchas veces se pasan por alto y son fundamentales para el buen funcionamiento de un negocio o empresa.
MD
5
Reviewed on Jan 31, 2019
Muy entretenido, favorable y modalidad cómoda para los que trabajamos, interactivo, te entregan todas la herramientas de conocimiento y con límites prudentes de tiempo para su desarrollo.
JV
5
Reviewed on Feb 15, 2018
Muy bien diseñado, plantea las cosas de forma simple, los archivos no aburren para nada a pesar de ser extensos, tienen muchos ejemplos y datos relevantes para aterrizar el aprendizaje, 5/5.
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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