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Measure ML Impact & Business Value

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Coursera

Measure ML Impact & Business Value

Caio Avelino
Starweaver

Instructors: Caio Avelino

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Map model metrics to business metrics, and define baselines, counterfactuals, and a measurement plan.

  • Design experiments, compute lift and confidence intervals, and plan guardrails.

  • Quantify ROI and risk, build an impact dashboard, and craft an executive story with clear next steps.

Details to know

Shareable certificate

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Recently updated!

December 2025

Assessments

1 assignment

Taught in English

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Build your subject-matter expertise

This course is part of the Build Next-Gen LLM Apps with LangChain & LangGraph Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

In this module, you will connect model metrics to product and business outcomes, define metric trees, North Star and guardrails, baselines, and counterfactuals, and draft a measurement plan with required instrumentation.

What's included

4 videos3 readings

This module guides you to choose the right design (A/B, stepped-wedge, geo lift, diff-in-diff, synthetic control), compute power and sample size, and analyze lift with uncertainty.

What's included

3 videos2 readings

In this module, you will convert experimental lift to financial impact, account for costs and uncertainty, monitor post-launch, and craft the exec-ready narrative.

What's included

4 videos3 readings1 assignment

Earn a career certificate

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Instructors

Caio Avelino
6 Courses7,010 learners

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Coursera

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