Name: Sports Marketing
Brand: Northwestern University
Availability: OnlineOnly
Rating: 4.7 (460 reviews)

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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7

stars

1,494 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

Jul 29, 2020

Had a great course, litteraly i was learned a lot of things about sport& sponsorship marketing sales retail brands & all.. Each & every videos should teach good things&stuff..

Jul 28, 2024

the course has been immensely helpful in giving me insights into the backstage of sports. i would recommend it for people entering into the field pf sports management as well.

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451 - 460 of 460 Reviews for Sports Marketing

By Timur A

•

Oct 11, 2019

Wish the course would be deeper

By Michael R

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May 5, 2020

It was okay.

By Alanna D

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Oct 30, 2021

Very basic.

By Nathan D

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Mar 31, 2025

The written/supplemental materials are surface level and often extremely dated (e.g., a 14 year old Forbes article on the most valuable brands in sports). The lectures are fine, but the interviews are mostly irrelevant and filled with cliches ("Have a high EQ!" "Be curious!" "Learn math!"). After 3 full modules, I'm calling it quits.

By Edward H

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Jun 27, 2020

Overall okay but some of the interviews didn't seem relevant, they felt a little bit like padding. I also had the same individual grade my two assignments and he graded my work quite subjectively and not in line with the stated objectives.

By David D Z

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Mar 16, 2020

The contents of the course were good. however I think it was not very well structured nor explained. Many of the interviews were not clear expamples of what was explained as part of the theory, but only experiences from people.