New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

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Technology Commercialization, Part 1: Setting up your Idea Filtering System

Instructor: Mark Wilson
4,834 already enrolled
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(50 reviews)
What you'll learn
Students will be able to apply tools to guide concept-stage innovation and development.
Skills you'll gain
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There are 4 modules in this course
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
What's included
12 videos1 reading2 assignments
Top reasons why commercializing technology is so difficult
What's included
6 videos1 assignment
Turning those challenges into an Idea Filter
What's included
10 videos1 assignment
Customizing Your Idea Filter: the best ideas for your particular Creed and Examples of various Filters for differing dimensions of Creed
What's included
12 videos1 assignment
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Reviewed on Aug 17, 2021
Brilliant. Must-take for a tech. startup leader or innovation portfolio owner. Highly recommend. 1 week.
Reviewed on Oct 29, 2017
Proved to be very useful for me personally. Would be great to see part 2 now!
Reviewed on Aug 7, 2017
Excellent, easy to put it into practice, thank you!
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