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Learner Reviews & Feedback for Artificial Intelligence in Marketing by University of Virginia

4.6
stars
344 ratings

About the Course

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing....

Top reviews

AM

Dec 16, 2025

Great course, it definitely adds value to the marketers on AI

SB

Oct 23, 2023

Great materials, easy to follow and explanation of complex subject matter by using real life examples is of huge benefit

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51 - 75 of 100 Reviews for Artificial Intelligence in Marketing

By Fabrizio R

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Apr 15, 2024

Very very interesting and usefull. Thanks Raj !

By Victor J G D

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Mar 11, 2025

Excelente para iniciar en el mundo de la AI

By Gadafa F

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Apr 13, 2022

it was a very interesting class!

thank you

By Zhang W

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Dec 19, 2021

clear concepts and operational procedures

By Rebecka L

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Dec 11, 2024

Thank you Coursera Team and Raj for all!

By Manas R

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Aug 23, 2024

easy and to the point way thanks prof

By Subham B

•

Oct 23, 2024

I am successful complete my work

By Tom G

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Jan 13, 2025

It was a tough but fair course.

By Finn O

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May 2, 2023

Very insightful, learnt a lot.

By Yolanda T

•

Jul 1, 2024

Great Course - Easy to Follow

By Mathis M

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Jan 31, 2021

Interesting and well teached!

By Amir Z

•

Mar 17, 2021

Brilliant and enjoyable.

By Laura

•

Jul 21, 2023

Very insightful course.

By Chandan Y

•

Oct 27, 2025

well managed platorm

By Mugabo M

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Nov 8, 2021

It is really helpful

By Rosemarie G M L

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Sep 25, 2024

Super interesante !

By Mussadiq A K

•

Jan 17, 2025

Impressive course

By Punam C

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Sep 21, 2023

great experience.

By niharika r

•

Jul 30, 2025

very good course

By Erik C

•

Jan 11, 2025

Excellent Course

By Cleberson M A

•

Feb 13, 2024

Excelente Curso!

By Abderrahmane G

•

Dec 30, 2024

très incroyable

By Suraj D

•

Sep 26, 2021

Very Insightful

By Kathleen M

•

Feb 15, 2025

Awesome course