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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,973 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

GL

Jun 5, 2020

Good course for starting to know the important of data and how to manage that into customer development - customer analytics. The presentation really clear combine with explanation from the lecturer.

JB

Mar 23, 2021

Excellent for learning different types of analytics, the different tools, learning which type of analytics and tool to use in a specific situation. Furthermore how to implement analytics in business

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1576 - 1600 of 2,556 Reviews for Customer Analytics

By Xinyue H

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Jan 12, 2020

helpful

By Osama E S B

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Dec 31, 2019

Amazing

By ANURAG K

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Oct 21, 2018

Awesome

By GoldenTeeth C

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Aug 30, 2018

有用，入门好课

By Liu Y

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Oct 28, 2017

like it

By Modestman

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Mar 26, 2017

Elusive

By 牛雨晗

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Feb 19, 2021

great！

By OUSSAMA B

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Jan 6, 2021

gooood

By Md. F H H

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Nov 24, 2018

Great!

By Zhuo C

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Oct 13, 2018

so int

By Mobin S

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Jul 3, 2017

Great.

By Remoundos E

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Jun 5, 2016

Super!

By Fengzhe W

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Mar 16, 2016

cool!!

By Walter D M C

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Jul 13, 2023

good¡

By manu n

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Oct 27, 2022

good

By SUDHANSHU K

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Jun 29, 2020

Great

By Mi A

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Sep 26, 2019

good!

By BENKACEM N

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Mar 23, 2019

great

By Manasvee M K

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Dec 28, 2018

great

By Kshitiz S

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Jan 27, 2018

great

By Caroline O

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Feb 22, 2017

Great

By Shaz A

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Apr 3, 2016

Great

By José A G

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Dec 28, 2015

Great

By Syifa N A

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Aug 30, 2025

good

By shihyang y

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Feb 16, 2024

good