This course teaches you advanced techniques for YouTube channel optimization, analytics interpretation, and monetization. You'll learn to analyze performance data to make data-driven content decisions, implement SEO strategies for better discovery, and prepare for channel monetization.
YouTube Optimization: Grow Your Presence
Enjoy unlimited growth with a year of Coursera Plus for $199 (regularly $399). Save now.
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Optimize your YouTube channel for consistent growth
Skills you'll gain
- Revenue Management
- Performance Analysis
- Key Performance Indicators (KPIs)
- Social Media Management
- Social Media Strategy
- Web Analytics and SEO
- Marketing Channel
- Keyword Research
- Content Performance Analysis
- Marketing Analytics
- Brand Marketing
- Content Strategy
- Data-Driven Decision-Making
- Search Engine Optimization
- Analytics
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
There is 1 module in this course
This module teaches you advanced techniques for channel optimization, analytics interpretation, and monetization. You'll learn to analyze performance data to make data-driven content decisions, implement SEO strategies for better discovery, and prepare for channel monetization.
What's included
2 videos5 readings5 assignments
Instructor
15 Courses9,151 learners
Offered by
Explore more from Marketing
Status: Preview
Status: Preview- Status: Preview
Status: Preview
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.