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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,250 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

OH

Nov 29, 2019

The course is very useful and easy to understand... also I like the module materials and the notes while lectures are on. But the quizes were very hard especially the last quiz of the annual reports

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1076 - 1100 of 1,485 Reviews for Management of Fashion and Luxury Companies

By Rafael V

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Jun 18, 2020

really nice

By Madhubala

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May 12, 2020

Just try it

By Arun K

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Mar 23, 2020

Interesting

By Mohamed G K S

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Oct 6, 2018

many thanks

By Janell C

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Nov 13, 2017

很有意思，记得做笔记。

By Mauricio Z

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Mar 26, 2017

REALLY GOOD

By stephanie c s

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Jan 3, 2017

So good !!!

By Marina F

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Apr 6, 2016

Excepcional

By CHIRAG

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Oct 30, 2020

THANK YOU.

By Jimena S P

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May 23, 2020

I LOVE IT!

By Glauco G S

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May 14, 2020

EXCELENTE!

By Tatiana

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Apr 24, 2020

Thank you!

By Wang Y

•

Mar 14, 2018

Excellent！

By AM

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Sep 5, 2017

Excellent!

By Lorena D V

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Sep 30, 2016

me encanto

By Anastasiya P

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Sep 16, 2016

Fantastic!

By Diana M G L

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Aug 19, 2015

Excellent!

By ERWIN J C

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Apr 11, 2025

Muy bueno

By Burak K

•

Sep 21, 2022

Perfect!

By Yutong L

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Mar 13, 2022

very good

By KATLA S K

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Sep 14, 2021

Excellent

By María J B D S

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Sep 4, 2021

EXCELENTT

By Fernanda S

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Jul 13, 2021

Excellent

By Afina S

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Apr 23, 2021

Perfecto!

By MIDHUN.S

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Oct 12, 2020

Very good