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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,298 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

GC

Nov 1, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

TL

May 13, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

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1326 - 1350 of 1,681 Reviews for Viral Marketing and How to Craft Contagious Content

By Mouna S

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Aug 28, 2021

Excellent !

By Brasil - J A S O J

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Apr 7, 2021

good course

By au y w c

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May 21, 2020

very useful

By David D S

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Apr 8, 2020

Excellent!!

By Sergio B

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Mar 30, 2020

Surprising!

By Junior C

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Feb 26, 2020

Ótimo curso

By Sai S

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Oct 5, 2019

Very useful

By Stephan H

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Sep 15, 2019

top course.

By MAYUR H

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Feb 17, 2019

best course

By Tonya K

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Apr 4, 2018

Great class

By SIMONE J B M

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Oct 27, 2017

Amazing !!!

By Rich F

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Oct 24, 2023

Excellent!

By David B

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Oct 23, 2020

good class

By Vivian L

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Aug 30, 2020

Inspiring!

By Syeda S

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May 18, 2020

Excellent!

By Himanshu B

•

Apr 9, 2020

Excellent!

By Chanya

•

Oct 2, 2019

Good topic

By F F R

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Sep 16, 2019

Fun Course

By Lev G

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Oct 17, 2017

Fantastic!

By Karan S

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May 24, 2017

Brilliant!

By Joseph M

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Apr 2, 2017

good stuff

By Alan A

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Jun 28, 2016

Good Class

By Mario V

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Sep 25, 2024

good info

By Anurag K

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Aug 18, 2023

Loved it.

By Wendy E

•

Sep 20, 2021

Awesome!