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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,298 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

GC

Nov 1, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

TL

May 13, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

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1351 - 1375 of 1,681 Reviews for Viral Marketing and How to Craft Contagious Content

By Aziza S

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Sep 11, 2021

Loved it!

By Gunjan S

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Jun 25, 2021

Loved it!

By Donna-Luisa E

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Apr 14, 2021

Excellent

By Abdulrahman H

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Mar 22, 2021

Loved it!

By Jose M T D P

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Jul 17, 2020

excellent

By Sebastian S

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Jul 30, 2019

very good

By David F J

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Feb 4, 2019

Excellent

By Osnat G

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Aug 15, 2017

loved it!

By Luis A

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May 21, 2017

muy bueno

By Xiaoshuang F

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Jan 24, 2016

very good

By Szandra C

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Mar 9, 2024

Perfect!

By hamzah A

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Jan 23, 2022

gooooood

By Anshum s

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Feb 3, 2020

Amazing!

By Christian G

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Apr 16, 2017

Excelent

By LUIZ H D S M

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Jun 8, 2022

Perfect

By Noman M

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Sep 28, 2020

No time

By Brandon P

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Sep 8, 2017

Amazing

By Peter W

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Aug 23, 2017

Awesome

By Ali K

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Aug 8, 2017

perfect

By Obiefune O

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Aug 8, 2017

Awesome

By Anas A

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Jul 13, 2017

Amazing

By Abhishek J

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Jun 18, 2017

Amazing

By Duy N

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Apr 25, 2024

Basic.

By Александр Г

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Apr 29, 2021

Great!

By Magdalene

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Feb 27, 2020

Useful