Chevron Left
Back to Digital Marketing Analytics in Practice

Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,357 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

Filter by:

576 - 600 of 722 Reviews for Digital Marketing Analytics in Practice

By Luis A V V

•

Apr 15, 2020

I love the videos and explanation of each module.

By Ignacio A C C

•

Aug 27, 2020

Really good information and it is well presented

By Sabahat T A K

•

Mar 30, 2025

Great course for a beginner to get a headstart!

By ARYAN S

•

Apr 16, 2020

Very good and useful detail explain the topic

By Nacer F S

•

Aug 13, 2017

Its a great course well explained, thank you

By Jean S

•

Jun 11, 2020

It could have more tools shown for practice

By NATALIA

•

Feb 3, 2016

Module 1 is good. will see and rate later

By Renaud M

•

Sep 25, 2017

I would have appreciated practicing more

By asri p

•

Nov 12, 2019

Great course and very inspiring content

By Qianqian X

•

Dec 20, 2021

practices should be updated regularly

By karthic v

•

Mar 30, 2020

Easy to follow and gave good insights.

By Eva G

•

May 9, 2017

Expecting study cases. Too theoretical

By CHRISTOS D

•

Feb 21, 2021

Very informative and well run course

By Bhargava S K D V

•

Aug 30, 2019

Interesting course material. Cheers!

By Himanshu D

•

Sep 22, 2016

Great Module. Enjoyed thoroughly.

By Harsh S

•

Aug 24, 2020

great for a start in this field.

By Viktor P

•

Aug 16, 2017

Please update data and services

By Wrishav T

•

Aug 10, 2015

had a good learning experience

By Maria P U C

•

Oct 20, 2018

Some videos need subtitles :)

By Seif A

•

Jan 25, 2018

A Great Course, Learned A lot

By Rajkumar A

•

Dec 26, 2015

Simple, Practical and Crisp.

By Amol D

•

Jul 28, 2023

Great learning opportunity

By vikram R

•

Apr 13, 2020

Great learning experience.

By Danielle L (

•

Aug 2, 2019

Great, informative course.

By Marco A S

•

Aug 28, 2017

Very clear and insightful