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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,357 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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651 - 675 of 722 Reviews for Digital Marketing Analytics in Practice

By Devon M

Dec 6, 2016

This is very much a primer. I was hoping it would go into more detail than it did, but I did find it a very helpful overview.

By Shalakha P

Mar 15, 2016

The course is very informative for those interested in data analytic and want to go for market research kind of jobs.

By Pedro C

Oct 25, 2016

Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.

By Rick C

Mar 26, 2019

This course is very light on actual practical application of analytics. It's more theory than anything.

By Khushkool K

Jun 26, 2017

Good course material. It should focus more on the tools rather than the theory part of it.

By SEDA N D

Oct 15, 2020

This course was a brief intro to digital marketing analytics, not what I expected.

By Gargayee N

Feb 22, 2017

hands on experience based content would have been appreciated, Its a good course.

By Neda H

Jul 8, 2016

not enough practical examples. the information is providede on a bit higher level

By Lipan G

Jun 6, 2020

Apart from theory some practical lessons in R could have been implemented.

By Nikhil N

May 8, 2018

The nam says theory but it was kind of too much of theory without examples

By Sangeeta D

Jul 21, 2020

The course could have had more practical application based assignments.

By Xueyan X

Apr 30, 2019

Informative course; messy organization (readings, assignments, quizzes)

By Elsa V

Oct 1, 2020

This course explains excellent materials. But no hands-on practice.

By Ashley A

Nov 14, 2015

Fruitful course(mainly last few lectures) on data presentation.

By Arvy S

Feb 12, 2016

Same as the theory class not much examples or case studies....

By Thomson J

Feb 17, 2017

Good course for basic information about digital analytics.

By Luo J

Feb 16, 2017

I wished the content and the tests were more challenge.

By Priyanka A m

Oct 17, 2020

It was good but expected some more technical aspects

By Harinarayan B

Jul 22, 2020

ID verification takes too long. Please look into it,

By Viktor K

May 6, 2020

Not much practice, very primitive examples and tasks

By Kanakavally R

Mar 5, 2020

It gives an overview of various tools available. But

By Stefan S

Oct 2, 2015

Interesting but not much practice despite the title.

By Ye Z

Nov 16, 2015

A little too simple and too broad. Overall it's ok.

By Karem O

Aug 6, 2019

More exercises and real practice would be helpful.

By Sebastián Q

Sep 26, 2019

Good content, but the course is somehow outdated