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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,357 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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601 - 625 of 722 Reviews for Digital Marketing Analytics in Practice

By Kristo R

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Sep 3, 2015

Basic, but good knowledge

By Raj

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Oct 22, 2019

Highly useful course

By amir s

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Jan 23, 2017

It is a good course

By Jacky Y

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Mar 6, 2016

No actual practice

By Ahmed H Z

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Mar 14, 2016

Great. Thank you.

By Godwin K

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Oct 20, 2021

very insightful

By K.S.Bhuvanesh

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Sep 14, 2015

Awesome course

By Vanessa A

•

Apr 12, 2022

Great cource

By Sunidhi P N

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Aug 24, 2020

Amazing info

By Weili Y

•

Oct 7, 2017

Very useful~

By Nikhil “ S

•

Mar 27, 2020

exceptional

By Suresh B

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Feb 17, 2017

It was good

By Egor S

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May 6, 2016

I love it!

By SANO A

•

Aug 18, 2016

Great!

By Sana s o

•

Jan 26, 2026

good

By Krish B

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Apr 13, 2025

good

By Vansh

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Mar 30, 2025

good

By Subhashini S

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Sep 10, 2023

good

By venkatesh m

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Sep 25, 2020

good

By Sani K

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Sep 21, 2020

Good

By sherif E A R

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Jul 19, 2020

good

By Muthu k

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Apr 26, 2020

Good

By qizhou c

•

Feb 6, 2020

Hard

By Ahmed S M A

•

May 23, 2018

good

By Svetlana I

•

Feb 13, 2018

good