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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,357 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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276 - 300 of 722 Reviews for Digital Marketing Analytics in Practice

By Gokul R

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Oct 11, 2020

the course is really useful for the beginners

By ANLIN B D

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Jul 22, 2020

Got really good insights about data analysis.

By Gregory O

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May 30, 2020

Well put together course content and training

By rohan p

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Oct 9, 2019

Excellent course with great in-depth insights

By Muhammad I

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Sep 24, 2019

An excellent course. Must for every marketer.

By Diego S

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Jun 12, 2017

Excelent course, very good insights and tips!

By Deleted A

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Dec 27, 2015

so far one of the best courses at the moment!

By Sebastian N

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Aug 30, 2015

I appreciate the practicality of this course/

By James D

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Feb 20, 2021

Very good material & instructor. Recommended

By Paihar S D

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Aug 4, 2020

Thank you So much for your valuable guidance

By Warawut G

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Apr 5, 2022

Thank you for The Digital Marketing course.

By Surush U

•

May 11, 2020

A brilliant course with brilliant professor

By Suku M

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Jun 7, 2018

well structured and nicely laid out course

By Roberto A

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Aug 29, 2015

Best course series I've taken on Coursera!

By Senthilnathan C

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Jun 12, 2022

Informative and gives a working knowledge

By Ndayisenga J I

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Sep 30, 2020

could you give me the certificate please

By Yosselyn P M C

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May 5, 2024

todo me pareció interesante y eficiente

By Peter A U

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Sep 9, 2019

Very very nice course with good modules

By Alfredo A

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May 25, 2019

Excellent course on Marketing Analytics

By Nabilla M

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Apr 16, 2018

I learned, a lot! Having so much fun :)

By Dunja S

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May 28, 2018

It is a very good introduction course.

By Vicha R B

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May 15, 2018

This is so much fun course I ever had.

By Anthony A D

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Dec 24, 2017

Great course! Beneficial in many ways.

By Ahmed S

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Sep 9, 2016

Great Course , thank you Kevin Hartman

By Iryna

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Apr 15, 2016

Good theoretical and practial lessons.