Chevron Left
Back to Digital Marketing Analytics in Practice

Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,357 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

Filter by:

376 - 400 of 722 Reviews for Digital Marketing Analytics in Practice

By ashish p

•

Feb 9, 2020

excellent course

By grover a

•

Dec 27, 2019

excelento course

By Nurlan T

•

Aug 6, 2019

Excellent course

By Shubham D

•

Jul 13, 2019

Very good course

By Elyin M S G

•

Jun 23, 2019

Great Proffesor.

By Renato S A

•

Apr 28, 2018

Great course!!!!

By Antony J L

•

Apr 9, 2018

Very good course

By Abhimanyu S

•

Feb 22, 2023

ITS JUST AWESOM

By Nancy G

•

Nov 10, 2020

Thank u so much

By Mr. G V M

•

Jul 14, 2020

Amazing course.

By Lai K P

•

Jul 11, 2020

Very insightful

By Jaime A M B

•

May 19, 2018

Awesome course!

By Esperanza I C

•

Nov 13, 2017

Excelente curso

By ANDREA F

•

Jul 8, 2017

***Very nice***

By Joe D

•

Jul 6, 2016

amazing course!

By Vaso K

•

Feb 7, 2016

Hard but useful

By Ly V T M

•

Jan 19, 2022

Really amazing

By ADITYA P

•

Sep 21, 2020

great insights

By Simran W

•

Jun 7, 2020

Great learning

By Deleted A

•

Mar 23, 2017

Good insights!

By Andre E

•

Feb 20, 2017

Great insight.

By William J B

•

Mar 30, 2016

Geat stuff....

By Kristen S

•

Mar 13, 2016

Great course!!

By Joel D B C

•

Sep 10, 2020

Great Course.

By Pulkit S

•

Apr 5, 2020

Great course.