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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,357 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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351 - 375 of 722 Reviews for Digital Marketing Analytics in Practice

By Petra S

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Dec 11, 2016

This course is great.

By tawari a m e m

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May 6, 2021

nice and good course

By Willfredo P B M

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Nov 4, 2020

two thumbs up!!!!!!!

By Shivam G

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Aug 30, 2020

Exploring knowledge!

By Adarsh P

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May 9, 2020

course was so great.

By Frank B

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Sep 14, 2017

Very useful insights

By Kumkum P

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Apr 7, 2025

learned many things

By Sarath B

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Apr 5, 2020

It was very helpful

By TÉRCIA P L

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Dec 22, 2019

excelente qualidade

By Jorge I B L

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Mar 1, 2017

Excellent Course!!!

By Igor P

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Nov 4, 2020

Great experience !

By Fernando R

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Jun 18, 2019

Very good content.

By Evalyn

•

Aug 9, 2017

Amazing instructor

By Andrei B

•

Jun 27, 2017

Very rich content!

By Dhruv B

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Apr 1, 2020

great experience!

By Fúlvio C

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Jan 7, 2018

great overview of

By Elisabeth B

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Aug 24, 2017

Excellent course!

By KYRIAKOS M

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Jun 11, 2017

very informative!

By David V

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Dec 12, 2016

Great insights...

By Saraswati S

•

Mar 14, 2016

Excellent course!

By Gautam S

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Apr 5, 2025

Brilliant course

By jad d

•

Jan 10, 2021

enjoyed learning

By Aber H

•

Oct 22, 2020

Excellent course

By Husnuda P B

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Jul 19, 2020

Awesome course !

By Sanya K

•

Mar 11, 2020

Excellent Course