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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,357 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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326 - 350 of 722 Reviews for Digital Marketing Analytics in Practice

By AMAN S C

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May 17, 2020

excellent teaching experience

By PIMMADA S

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Apr 19, 2020

Very good and helpful course!

By Lisa B

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Jun 1, 2017

Great course. I leaned a lot.

By Zengo S

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Oct 2, 2016

Great insights and enjoyable.

By IDOWU O

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Mar 13, 2023

fast paced and well detailed

By Podshivalova I

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Jul 6, 2020

Very interesting and useful!

By Mateo C G

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Aug 22, 2019

Great course, learned a lot.

By Tushar V

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May 3, 2021

excellent platform to learn

By Romain V

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Oct 6, 2016

Very interesting and challe

By Ronson L

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May 25, 2021

Good stuff, very detailed.

By MISHIKA T

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Aug 28, 2020

Got to learn new concepts

By CORLANDRION D

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May 24, 2017

Great feedback and course

By Pranav J

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Mar 26, 2017

Very good and informative

By Amanda O

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Nov 9, 2016

Great! I learned a lot !

By Mohamed G

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Jun 6, 2016

this course is very nice

By Abdul w

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Feb 11, 2021

very informative course

By Asim S

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Dec 12, 2020

Hats off for Sir Kevin.

By Mrs A S

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Oct 29, 2020

Instructor is very good

By Chimun K N

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May 21, 2020

Fantastic course indeed

By Cesar R

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Aug 13, 2016

Teacher has no parallel

By Tamil S

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May 5, 2020

Excellent presentation

By Alberto O

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Apr 3, 2017

It was really helpful.

By Sanfora D

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Jun 2, 2016

Great way of tutoring.

By Prof. S

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Aug 10, 2020

Simply the best......

By agastya s

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Mar 28, 2020

content was very good