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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,357 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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426 - 450 of 722 Reviews for Digital Marketing Analytics in Practice

By ahmed f

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Jun 17, 2017

very useful

By Walid H M

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Jan 16, 2017

nice course

By Kabar I

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Jan 5, 2022

very worth

By Joffrey S

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Aug 27, 2019

I loved it

By Yasnaya G M

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Jul 28, 2019

Very good.

By Christine

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Nov 30, 2017

Excellent!

By Luz A A Q

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Aug 3, 2017

Very good.

By MARIO P

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Jul 5, 2017

Excellent!

By Sara d l F

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Dec 12, 2016

Excellent!

By Elshikh E

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Jun 15, 2025

very Good

By Simantak S

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May 1, 2022

very good

By vayugundla v p

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Aug 9, 2021

excellent

By Deleted A

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Mar 24, 2021

Very good

By Markad s s

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Aug 17, 2020

excellent

By Ram G .

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Apr 14, 2020

excellent

By Ankita M

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Apr 5, 2020

Excellent

By Margarito Z

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Jul 18, 2019

Excelente

By David F

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Jun 20, 2019

wonderful

By IA A

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Aug 28, 2018

Excellent

By Eman K A H

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Jun 6, 2018

Excellent

By Claudio D S F

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Oct 16, 2017

very good

By Anantharam S

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Oct 5, 2017

Excellant

By Naveen Y

•

Oct 23, 2016

Awesome..

By Mateusz J

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Jan 10, 2016

Very good