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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,357 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art, science, and technology. This course introduces students to the systems and infrastructures that underpin modern digital marketing, from recommendation engines and visual analytics to blockchain-enabled transparency and advanced data measurement frameworks. The goal is to equip learners with the tools and reasoning needed to design, evaluate, and govern marketing technologies that drive personalization, trust, and performance at scale. Digital Marketing/Platforms, Data, and Technologies is the second in a two-part series of complementary courses. It focuses on how marketers use data architectures, algorithms, and integrity systems to understand consumers, predict behavior, and ensure fairness and accountability in a rapidly evolving digital ecosystem. Together, these insights form the technological backbone of modern marketing strategy. This course is part of Gies College of Business’ suite of online programs, including iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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401 - 425 of 722 Reviews for Digital Marketing Analytics in Practice

By Rizwan H

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Oct 12, 2019

great love it

By Natalia M G A

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Jul 9, 2019

Great course!

By Alex W

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Jun 10, 2018

Great course!

By Desislava M

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Jul 13, 2017

Great course!

By Anupam D

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Aug 15, 2016

Great course.

By Hunglhds150186

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Jun 23, 2021

it very good

By Eduardo .

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Apr 12, 2021

Great Course

By Sahara S

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Feb 26, 2021

Nice Course.

By Deleted A

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Oct 30, 2020

Great course

By Vladislav S

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Jun 21, 2020

Great course

By Garikayi C

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Apr 14, 2020

great course

By Nishesh S

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Apr 4, 2020

great course

By 5016 - A M

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Jul 3, 2019

great course

By sarunya w

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Jun 11, 2018

Great Course

By Sushan K

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Apr 11, 2018

nice lecture

By Pradeep K

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Aug 30, 2017

Great Course

By Vinayak P

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Dec 19, 2016

great course

By Henry N

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Sep 16, 2016

Great course

By Favaz P V

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Jul 29, 2025

good course

By Mohamed E A

•

Nov 17, 2022

Great Value

By Khoder K T

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Dec 9, 2020

Thank a lot

By Luis m Y

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Sep 15, 2020

Great info!

By Deepaankan K

•

Aug 15, 2020

Really nice

By VAIBHAV C

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Aug 9, 2020

nice course

By Vincent O

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Jul 10, 2019

Good course